Meet Sarah Banks, Communications Manager for the YMCA of Hamilton/ Burlington/ Brantford. My colleague Sarah agreed to guest blog and share her perspective on being an inhouse communications person.
Sarah’s Post: The in-house special
Why a full-time communications employee may be the way to go
We’ve all heard the pros and cons of being a freelance communications consultant but what about the pros and cons on the client side—contracting out communications work vs. hiring a full-time in house expert. My friend and fellow communications gal, Jenny Mitchell has asked me to share my insight on being the latter, as she represents the former. I’m more than happy to do so and take great delight in the paradoxical fact that I’m in my pajamas as I plink away at the keyboard on a Sunday morning.
As I see it, there are three key advantages to hiring in-house. Cost, intimate knowledge of the subject at hand and convenience are the three bonuses to consider. Allow me to elaborate: [Read more…]