Jim Collins coined the phrase BHAG (pronounced Bee-hag) in his iconic book Built to Last. Do you know your #1 goal for the year at work? I hope so. If you don’t, stop reading this post and pick up a blank piece of paper to build out your plans for the year.
Ok, so those of you who are still with me, I am glad you have a #1 goal. What’s your first step?
Ummm . . .
For every big huge crazy goal, there is an equally important staircase of 778 baby steps.
To reach your goal, you need to build out your very own staircase to success.
I’ll give you an example from my life to show you what I mean. This year, I set a goal to sell out my mastermind and coaching programs. Great goal. So, what are the baby steps? I need to:
- Build a marketing plan that drives interest in my programs
- Create sales pages for each of my programs that will convert viewers to buyers
- Use social media platforms to reinforce my company’s values and beliefs to bring in clients that will be a good fit for me (and my brand).
- Have at least X great calls with prospects each week to fill X spots in the program
- Create time in my schedule to speak in public because I know that this is the single fastest way for me to connect with people who I’d like to work with.
I know that these tasks will move me towards my #1 goal. If I focus my energy here, success will follow.
Don’t let McDonalds fool you: it’s not the supersize goals that matter. It’s the 778 baby steps to the top that are most important.