13 Jan Collecting Stories that Inspire Donors
Posted at 21:05h in Blog, FundraisingGuest Post by Vanessa Chase - The Storytelling Nonprofit Storytelling is becoming a regular part of fundraising programs and for good reasons. It is a powerful tool that helps organizations emotionally connect donors to their impact. According to a recent NPR story, anecdotally telling someone how they can help one person means they are more likely to make after. But sometimes storytelling can be easier said than done. If you work in fundraising or communications, you may not have direct access to your organization’s amazing stories or worse, there may be a silo in your way. I’ve talked to countless nonprofit professionals in the last few years who have faced these problems and I can certainly relate from my own experiences. Another common barrier to storytelling is interviewing, which can seem like a daunting task if you’ve never done it before. You may feel nervous. The interviewee may be nervous. It can be a recipe for an awkward interview.