Honestly, if you can’t personalize the 11 words in your pre-formatted LinkedIn note, I’m really not that interested in connecting with you.
This post is about making it personal. It’s something that I spend a lot of time thinking about because I wear two hats – I run a small business, but I also work with not-for-profits. Funnily enough, I use the same correspondence rules for both:
Be personal, be genuine, and do your best to make each and every one of them feel important and unique in your eyes.