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Association of Fundraising Professionals Tag

Customer Success Manager at Blackbaud Canada

ask muscleFundraising asks happen behind closed doors, in private.  In my Major Gift Mastery courses,  Module 4 is the section where we role play to exercise our "ask muscles." Here's some key takeaways from my last Major Gifts Mastery "ask" discussion. Which ones resonate the most with you? Add them in the comments section below and let's open up the doors, and learn from each other's experiences "making the ask"

Case for SupportIt’s the cornerstone of any (and I mean ANY) Fundraising Campaign. The Association of Fundraising Professionals (AFP) Dictionary defines a case for support as:

 “The reasons why an organization both needs and merits philanthropic support, usually by outlining the organization’s programs, current needs, and plans.”

What does a case for support do? It collects in one place all the materials you will need to raise money for your organization:
  • Why your organization exists and how you make a unique difference in this world;
  • Your mission and vision statements;
  • Challenges identified by the community that you serve, and how your programs/solutions solve this problem;
  • Areas of greatest need and their associated fundraising goals;
  • The people on your Fundraising Team;
  • What will be different when your fundraising goals are met;
  • Different ways that a donor can support your organization;