26 Feb 5 tips for getting your board “on board” with sponsorship
“We would have a great sponsorship team if only our volunteers would go out and ASK.”
Sound familiar? Whether you’re staff supporting a board of volunteers, or your the Fundraising Chair for the upcoming gala, leading a sponsorship team can be like herding CATS! Here are some great reminders about how to galvanize people towards action.
- Call it a Sponsorship TASK force not a committee. WHY? Because people who like sponsorship do not like meetings!
- Send shorter emails. WHY? Because they don’t read your long emails anyway! Keep the emails short, and on task. And use your email subject lines for instructions. (CONFIRMED, BRAVO, PENDING)
- Give volunteers FEWER LEADS. WHY? Everybody has big ambitions of following up on multiple leads. But they don’t. Give each volunteer 1 lead to start with. Start with the best leads you have so they can feel successful.
- Host a regular weekly (or monthly, or bi-monthly) conference call about ONLY Sponsorship leads. WHY? Because some people will find it easier to report back via phone. Also, it gives them a chance to update the team with questions, observations and successes.
- Celebrate successes with the whole team. WHY? Fundraising is a TEAM SPORT. Shared successes inspire others to get out of their comfort zone and engage.
Finally, remember the 80 -20 rule. 80% of your sponsorships are going to come from 20% of your board members. Focus on the keeners. Encourage and inspire them, and you’re on you way to sponsorship success!