05 Jan How your prospect’s brain becomes your secret persuasion partner
Interesting title, isn’t it? I am always worried about “how much repetition” to include in my fundraising copy. Have a look at this article from Copyblogger.
“The brain can’t pay attention to everything and it doesn’t let everything in. It figures anything that is repeated constantly must be important, so it holds on to that information.”
And another little gem:
“Being consistent can be one of your most powerful tools for growing your business — all by making an ally out of the human mind.”
Enjoy – and happy 2011!