04 May Solving the Puzzle of Funding Priorities
I am old enough to remember the original Rubik’s cube. I use this analogy when I am talking with clients about funding priorities.
Imagine you’ve got two Rubik’s cubes
The first Rubik’s cube:
You have a Rubik’s cube of competing funding priorities. Which ones are most important? Is the leadership team committed to this list?
The second Rubik’s cube:
You have all the possible funding opportunities. There are so many places you could focus your time as a not-for-profit professional—grants, individual giving, communications, peer to peer, sponsorship etc.
Is your head hurting yet? No wonder! You have a double Rubik’s cube problem.
Regardless of the size of the fundraising shop,
when there is clarity, there is success ← Tweet this
It is impossible to raise money for a moving target.
Get clear on what you’re raising money.
- Identify your top funding priorities for the next year (or few years)
- Rank them. Not all priorities are created equal.
- Map your priorities to your funding opportunities. Get clear on what your pipeline for success looks like.
- Track you time against these priorities. Allocate your time based on these priorities and hold yourself accountable for your time and focus.
- Trust your plan. Be positive and ready to adapt the plan if needed.
Where there is clarity, there is success.