06 Jan Case for Support: what the heck is it and how should I use it?
It’s the cornerstone of any (and I mean ANY) Fundraising Campaign. The Association of Fundraising Professionals (AFP) Dictionary defines a case for support as:
“The reasons why an organization both needs and merits philanthropic support, usually by outlining the organization’s programs, current needs, and plans.”
What does a case for support do? It collects in one place all the materials you will need to raise money for your organization:- Why your organization exists and how you make a unique difference in this world;
- Your mission and vision statements;
- Challenges identified by the community that you serve, and how your programs/solutions solve this problem;
- Areas of greatest need and their associated fundraising goals;
- The people on your Fundraising Team;
- What will be different when your fundraising goals are met;
- Different ways that a donor can support your organization;