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case for support Tag

Customer Success Manager at Blackbaud Canada

Case for SupportIt’s the cornerstone of any (and I mean ANY) Fundraising Campaign. The Association of Fundraising Professionals (AFP) Dictionary defines a case for support as:

 “The reasons why an organization both needs and merits philanthropic support, usually by outlining the organization’s programs, current needs, and plans.”

What does a case for support do? It collects in one place all the materials you will need to raise money for your organization:
  • Why your organization exists and how you make a unique difference in this world;
  • Your mission and vision statements;
  • Challenges identified by the community that you serve, and how your programs/solutions solve this problem;
  • Areas of greatest need and their associated fundraising goals;
  • The people on your Fundraising Team;
  • What will be different when your fundraising goals are met;
  • Different ways that a donor can support your organization;