Tales of a Not-for-profit Gala You know the drill: rule number one of the “big annual fundraiser” is to SELL SELL SELL. Tickets, that is. And that sure is what it feels like: your volunteers are selling tickets to get bums in seats, to make sure the room is full, to get those tickets out to the “general public” who will definitely be interested in your gala – I mean they’ve never heard of you before, but hey: now’s as good a time as any to get to know your organization, right? Wrong. Are you selling tickets, or engaging people to BUY tickets? If selling tickets feels like a chore have you really thought about who you are selling tickets to? It’s time to switch gears.