“Not everything that can be counted counts, and not everything that counts can be counted.” ~ William Bruce Cameron, Sociologist
Guest post by Jen Laurette, Associate Director, Development and Alumni Relations at Queen's UniversityLet’s start with the None at All. For various reasons, some organizations avoid using performance metrics among their fundraisers and instead take an all-hands-on-deck approach to collectively reaching the organization’s overarching goals. I have worked for organizations that employed this approach - whatever you raised was seen as a win. While this can feel great, the lack of direct accountability can lead to status quo becoming the norm. While staff retention was strong and we functioned as a team, who’s to know how much we may have been leaving on the table. Let’s move to the Good in Theory.