Posted at 08:43h
in
Blog,
Fundraising
by Jenny
[caption id="attachment_70" align="alignright" width="300" caption="Sarah Banks -communications gal"]
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Meet Sarah Banks,
Communications Manager for the YMCA of Hamilton/ Burlington/ Brantford. My colleague Sarah agreed to guest blog and share her perspective on being an inhouse communications person.
Sarah's Post: The in-house special
Why a full-time communications employee may be the way to go
We’ve all heard the
pros and cons of being a freelance communications consultant but what about the pros and cons on the client side—contracting out communications work vs. hiring a full-time in house expert. My friend and fellow communications gal, Jenny Mitchell has asked me to share my insight on being the latter, as she represents the former. I’m more than happy to do so and take great delight in the paradoxical fact that I’m in my pajamas as I plink away at the keyboard on a Sunday morning.
As I see it, there are three key advantages to hiring in-house. Cost, intimate knowledge of the subject at hand and convenience are the three bonuses to consider. Allow me to elaborate:
Using the right technologies to communicate with younger volunteers
No, they’re not ignoring you. They are living, working and playing through different communications channels. Email, a “communications staple” of our office lives, is much less important to young people. Here’s a nifty list of communications tools that you can use to communicate with youth volunteers “in their space.” Most importantly, don’t forget to ask younger volunteers “how” they want to be communicated with.
