11 Sep Capturing a Donor’s Attention with Urgency
“Why do you think the building going to fail, Jenny? It’s been here for almost 100 years. Who’s to say it can’t survive another 100 years.”...
“Why do you think the building going to fail, Jenny? It’s been here for almost 100 years. Who’s to say it can’t survive another 100 years.”...
Ah, the life of a jet-setting Major gifts officer. Calgary one week, Cornwall the next! Working with donors from across the country has its perks, but it certainly also has its challenges.
I reached out to Julie Beckett, CFRE, who is Manager, Fundraising at Co-operative Development Foundation of Canada to ask her what her top 5 pieces of advice would be to Major Gifts Officers with national portfolios. She’s been at the Co-operative Foundation for over 5 years, and many of these tips have become second nature to her. For context, Julie manages approximately 1500 donors across Canada, and she’s travelling approximately once a month. And boy, does she pack in a lot of things on those visits!
1 Know the issues going on at the local level
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This month I gave my most meaningful gift ever. And because the gift felt special to me, I have been reflecting on why I give. I asked myself:
Why now? Why this amount? Why is it meaningful to me?
Maybe it’s all this talk about vulnerability, but I am ready to share with you my personal thoughts on Why I Give. By listening to my reasons, I hope it will help you understand why your donors give.
It’s very simple: