Posted at 16:06h
in
Blog,
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People
by Jenny
I met these two beauties in London, Ontario at my daughter's fall
ringette tournament.
What the heck? What's with the viking hats? There were TONS of parents walking around the arena with these fashionista helmets.
This, my fundraising friends, is a FABULOUS example of sponsorship ACTIVATION.
The London Ringette teams are sponsored by
Big Viking Games, a technology company located in the London area. Parents wear these helmets to get noticed, and provide some extra visibility for their sponsors.
Well. I'd say it's working pretty darn well. Wouldn't you like to have a group of keeners out there in the community celebrating your sponsor's brand?